THE TWO BEAR WAY
The Actionable Frameworks for Building Billion-Dollar Companies
From Jeff Miller, the growth architect behind Cockroach Labs and Hortonworks. Get the battle-tested systems to master Go-To-Market, build world-class revenue engines, and scale your leadership.
The 7 Core Frameworks
These are the battle-tested, operational systems that form the backbone of "The Two Bear Way."
Unify your entire organization around a single, critical metric that reflects customer value.
Validate relentlessly before scaling; install the system to know when you have true PMF.
Break down silos and build elite, cross-functional teams that accelerate decision-making.
Implement a repeatable process to attract, vet, and retain force-multiplier talent for your team.
Embed customer success into every role, making it your most sustainable competitive advantage.
Measure, test, and iterate with a robust growth stack to build a predictable revenue machine.
Automate to accelerate, amplifying your team's impact with a strategically-built tech stack.
Meet Jeff Miller
Operating Partner, Two Bear Capital
Jeff Miller empowers enterprise portfolio companies to build efficient infrastructures and implement world-class sales strategies. His career is a masterclass in revenue generation and leadership.
Jeff architected sales from $0 to over $80M ARR at Cockroach Labs (valued at $5B), and from $0 to over $250M ARR at Hortonworks (leading to IPO). His leadership also fueled SpringSource's growth, resulting in a $450M+ acquisition by VMware.
Jeff earned his BA in Business from Clemson University, where he was a four-year starter on the baseball team.
Unlock Actionable Blueprints
This isn't just theory. It's a collection of practical, step-by-step guides to build a resilient, high-growth company.
Define and operationalize the single metric that guides every decision, driving focus and accelerating growth.
Go from Minimum Viable Product to Minimum Lovable Product with a clear, repeatable process.
Implement strategies for intentional culture design, psychological safety, and communication that scales.
Build systems for deep customer empathy and operationalize Voice of Customer to drive strategy.
Establish a robust analytics foundation and scale experimentation for Go-To-Market excellence.
Develop an AI strategy and integrate it into operations to build a durable competitive edge.
Optimize your hiring process, create impactful onboarding, and implement modern performance management.
Design effective GTM strategies, implement sales methodologies like MEDDPICC, and build robust RevOps.
Adopt leadership philosophies and decision-making frameworks that thrive under hypergrowth pressures.
Acclaimed by Industry Titans
Leaders who've built and scaled legendary companies recognize the power of "The Two Bear Way."
“Working alongside Jeff at Hortonworks, I witnessed firsthand his unparalleled ability to build world-class sales organizations from zero to over $250M in ARR. His strategies aren't just theory; they're the battle-tested playbook for explosive growth. This book is pure gold.”
“Jeff Miller possesses a rare combination of operational grit and strategic genius. At Index, we see countless companies striving for scale; Jeff's 'Two Bear Way' provides the critical frameworks they need. A must-read for any ambitious founder.”
“The 'Two Bear Way' is the missing link for so many scale-ups. Jeff's insights on aligning vision with relentless execution are transformative. We've seen immediate impact.”
“Jeff doesn't just talk about scaling; he's done it, repeatedly. This book codifies the GTM and operational excellence that turns startups into market leaders. Invaluable.”
“Jeff Miller's 'Two Bear Way' masterfully articulates the synthesis of bold vision and operational rigor required to build enduring technology companies... A pivotal read.”
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